CG
01Text AIChatGPT
Everyday work, research, writing, coding and multimodal assistants
- Entry route
- Free tier
- Price signal
- Free; Plus and Team plans
- Watch-out
- Best capability depends on plan
CL
02Text AIClaude
Long documents, careful reasoning and polished writing
- Entry route
- Free tier
- Price signal
- Free; Pro and Team plans
- Watch-out
- Tool ecosystem differs by region
GE
03Text AIGemini
Google-native productivity, research and multimodal workflows
- Entry route
- Free access varies
- Price signal
- Free; Advanced plans
- Watch-out
- Experience varies across products
CU
04Code AICursor
AI-assisted software development inside an editor
- Entry route
- Free tier
- Price signal
- Free; Pro plans
- Watch-out
- Needs disciplined review
11
05Audio AIElevenLabs
Voiceover, dubbing, narration and audio localisation
- Entry route
- Free characters
- Price signal
- Free tier; paid character plans
- Watch-out
- Voice rights need governance
MJ
06Image AIMidjourney
High-end creative imagery and campaign concepts
- Entry route
- Trial availability varies
- Price signal
- Paid plans
- Watch-out
- Workflow can be unusual
RW
07Video AIRunway
Creative control and professional workflows
- Entry route
- Free credits available
- Price signal
- From $12/mo billed annually
- Watch-out
- Credits can disappear quickly
GH
08Code AIGitHub Copilot
Mainstream coding assistance across IDEs and GitHub
- Entry route
- Trial may apply
- Price signal
- Individual and business plans
- Watch-out
- Agent depth varies by IDE
KL
09Video AIKling AI
Realistic movement and image-to-video
- Entry route
- Free credits
- Price signal
- Free tier; paid credit plans
- Watch-out
- Queue times vary
DE
010Media AIDescript
Podcast, video editing, transcription and clips
- Entry route
- Free editing tier
- Price signal
- Free tier; paid creator plans
- Watch-out
- Heavy projects need paid plans
UK
011Work + Legal AIGOV.UK Redundancy Pay Calculator
UK statutory redundancy pay estimates by age, weekly pay and years of service
- Entry route
- Free public calculator
- Price signal
- Free
- Watch-out
- Only statutory entitlement
DS
012Text AIDeepSeek
Cost-sensitive reasoning, coding and experimentation
- Entry route
- Free access may apply
- Price signal
- Low-cost API; free app access varies
- Watch-out
- Governance concerns for some teams
CA
013Marketing AICanva AI
Small-business design, social posts and quick campaigns
- Entry route
- Free tier
- Price signal
- Free; Pro and Teams
- Watch-out
- Premium sameness risk
LE
014Image AILeonardo AI
Game assets, concept art and production image pipelines
- Entry route
- Free tokens
- Price signal
- Free tokens; paid plans
- Watch-out
- Token economics matter
v0
015Web AIv0
Fast UI prototypes and React front-end generation
- Entry route
- Free credits
- Price signal
- Free and paid credits
- Watch-out
- Production hardening still needed
SF
016SEO AISurfer SEO
Content briefs, SERP structure and on-page optimisation
- Entry route
- Trial may apply
- Price signal
- Paid SEO plans
- Watch-out
- Can encourage copycat content
PX
017Anime AIPixAI
Anime characters, illustrations and creator workflows
- Entry route
- Free credits
- Price signal
- Free credits; paid plans
- Watch-out
- Rights need checking
MH
018Finance AIMoneyHelper Budget Planner
Retirees and households listing income, bills and spending to understand monthly position
- Entry route
- Free public tool
- Price signal
- Free
- Watch-out
- Not an investment adviser
FF
019Video AIAdobe Firefly
Commercial creative workflows
- Entry route
- Limited free credits
- Price signal
- Credit-based Adobe plans
- Watch-out
- Short generation limits
SE
020SEO AISemrush AI
SEO research, competitor tracking and content planning
- Entry route
- Trial may apply
- Price signal
- Paid Semrush plans
- Watch-out
- Can be expensive
P5
021Architecture AIPlanner 5D
Home layouts, room planning, simple 2D to 3D design and renovation ideas
- Entry route
- Free plan
- Price signal
- Free tier; paid design features
- Watch-out
- Not construction documentation
SU
022Audio AISuno
Music sketches, jingles and creator experiments
- Entry route
- Free credits
- Price signal
- Free credits; paid plans
- Watch-out
- Commercial rights need checking
JA
023Marketing AIJasper
Brand-controlled marketing copy and campaign workflows
- Entry route
- Trial may apply
- Price signal
- Paid business plans
- Watch-out
- Less general than chat models
NO
024Project AINotion AI
Team notes, knowledge bases and lightweight project docs
- Entry route
- Trial may apply
- Price signal
- Add-on and plan-based
- Watch-out
- Not a full PM suite
SU
025Architecture AISketchUp Free
Architectural massing, simple 3D modelling and early concept drawings
- Entry route
- Free web access
- Price signal
- Free web version; paid Pro plans
- Watch-out
- AI workflow is not the main product
WA
026Finance AIWarren
AI-assisted retirement planning, pensions, assets, property and spending scenarios
- Entry route
- Free start
- Price signal
- Free start; planning options vary
- Watch-out
- Not a replacement for regulated advice
BO
027Web AIBolt
Browser-based app scaffolding and prototypes
- Entry route
- Starter credits
- Price signal
- Credit-based plans
- Watch-out
- Credit burn can surprise
PX
028Photo AIPixlr
Free AI photo edits, filters, background cleanup and fast social images
- Entry route
- Free tier
- Price signal
- Free tier; paid premium
- Watch-out
- Ads and limits on free tier
AV
029Finance AIAviva Retirement Planner
UK pension projection, retirement age scenarios and future income estimates
- Entry route
- Free public tool
- Price signal
- Free calculator
- Watch-out
- Projection is not advice
AD
030Ads AIAdCreative.ai
Ad visuals, variants and performance-led creative testing
- Entry route
- Trial may apply
- Price signal
- Paid credit plans
- Watch-out
- Brand quality can vary
AS
031Project AIAsana AI
Project updates, work summaries and operational planning
- Entry route
- Trial may apply
- Price signal
- Plan-based
- Watch-out
- Requires Asana adoption
RS
032Architecture AIRoomSketcher
Floor plans, property layouts, simple interior and estate-agent visuals
- Entry route
- Free plan
- Price signal
- Free project start; paid exports
- Watch-out
- High-quality exports cost more
PK
033Video AIPika
Fast social and effects-led clips
- Entry route
- Free credits
- Price signal
- Free tier; paid plans
- Watch-out
- Less consistent for long sequences
CP
034Sales AICopy.ai
Sales copy, outbound snippets and go-to-market workflows
- Entry route
- Free tier
- Price signal
- Free and paid plans
- Watch-out
- Generic output risk
FO
035Photo AIFotor
AI filters, one-click enhancement, portrait and landscape social edits
- Entry route
- Free tier
- Price signal
- Free tier; paid Pro
- Watch-out
- Best assets are paid
PA
036Photo AIPicsart
Mobile-first social images, filters, stickers and creator edits
- Entry route
- Free tier
- Price signal
- Free tier; paid Plus/Pro
- Watch-out
- Premium prompts appear often